These sites make it easy to establish networks of contacts. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. 'Ss S>*2MbX^f Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. The Governor is continuing to monitor the situation. Break your ideas into one subject per sentence. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Switchboard: (301) 447-1000 If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. The press saw it. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Responsibilities of the Components of the ICS Organization. Grab the attention of your readers so that they will continue reading. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. . What do they already know about the topic? They knew that they werent being led down another road, that they were hearing things unfiltered. B. Write out the full term on first usage, as appropriate. Supporting information can be described as: A. They have access to the officials. Many different social media monitoring tools are available. When an emergency happens, ICS is implemented. Sit on your coat tail to keep your jacket from riding up. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Identify contacts and sources that are relevant to your organization. Describe the role of the PIO in an emergency. What events nationally and globally are in the news? Describe traditional media available for communication. Switchboard: (301) 447-1000 It also helps identify the target audience for a particular public awareness campaign. (Unit 5). This fundamental principle is the basis for public information in emergency management in this country. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Serves as an advisor to the Incident Commander. T;)D2Dt `NY"`~XH@P ` 19. IS-0029.a Public Information Officer Awareness Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Last name. The Public Information Officer may also perform a key public information-monitoring role. List the skills needed to be an effective PIO. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. How or what can your community learn from these events? (Unit 4), Apply public information techniques to a 5% scenario. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. A tornado strikes in the Midwest. With passive voice, the subject is thereceiverof the action. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. B. report to the Finance/Admin Section Chief when arriving at an incident. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. This course can provide a basic understanding of the PIO function for those new to the position. Students also learn message development and . hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Preparing quality written products including news releases. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Timely updates and corrections to information in evolving incidents. They can be seasonallike hurricane preparedness week. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Refer to the list below. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. 3 Step Guide for Assistance. It will keep you focused and is the foundation for evaluating your campaigns success. Develop relationships with other organizations PIOs B. Manages resources including supplies, personnel, and equipment. The widespread use of social media means you and your organization need to include social media in your communication strategy. When will you implement your campaign? If you need to build an email list, consider including a place for people to sign up on your Web site. One of the advantages of the Incident Command System (ICS) is: A. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Your media list should be current, complete, and tailored to your organization. Successful blogs are compelling and current, and encourage interaction with readers. Video sharing sites to expand or market a story, and. The media area is a place where media congregate to help enhance the flow of information. Watching the background. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Wear your uniform or neat, conservative attire if not in uniform. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . 20. the feedback has been, you know, we appreciate this. Prepare a Go Kit filled with your tools, contact information, and other vital documents. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. People have a right and a need to know about the risks they face. It can be taken alone or before Basic Public Information Officer Training (G290). This course can provide a basic understanding of the PIO function for those new to the position. Provide information and updates in a timely manner. Be accessible and return calls and emails promptly. There are all kinds of emergencies out there that we can prepare for. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. FEMA does not endorse any non-government Web sites, companies or applications. 1928 0 obj <> endobj Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Communicating factual information with the public is the most important job function of a PIO. One that is completely out of reach is de-motivating. Establish contact with other agency PIOs. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. For some incidents, implementing a media area may be an important way to manage the situation. 50% C. 25% D. 5%, 9. C. will transfer to a planning position if no media covers an incident. (For example: The suspicious package was the size of a laptop computer. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The latest information on activities, events, and resources. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. PDF NIMS Basic Guidance for Public Information Officers - FEMA Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. 1. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Show emotion as appropriate, but dont use big gestures. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences.