So if you could just bring back the old format that would be great. Nothings perfect, but its pretty close to perfect. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Theyre mine. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Usually, yeah. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker That wasnt possible prior. iHeart recently restructured and you became the CEO of a formal division. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. The counterexample there is obviously Joe Rogan at Spotify. He only came on here to pitch the app. See omnystudio.com/listener for privacy information. I think we moved off it too fast and I think its a robust business we should still focus on. All Rights Reserved, By submitting your email, you agree to our. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. I think its real. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Gmails client-side encryption is now available to more businesses, Whoops! As that has happened, this thing has come along called audio. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! That is some real Silicon Valley stuff. We have an app of our own. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Were a very good partner with creators. Well, we have over $100 million a year in broadcast radio marketing. We are a mass-reach medium. The oldest one, Pierce, is 17. Just before we started, I was looking at your website. We give a ton of in-show podcast promotion as well. Its not like, I spent 95 percent of our time on Will Ferrell. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Subscribehere! Theyre killing it right now. See omnystudio.com/listener for privacy information. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Why did you want to sell to iHeart? That got its own set of executive producers out of LA who shepherd the NextUp program. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Yeah. For sure, we deserve and need it. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Inside iHeartMedia, its an audio company. Is that how it goes when you talk to these folks? Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Its not like a low-engagement medium. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. It makes sense to me. Sometimes they just shuffle it to create change. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Ron and Carolina get advice about how to navigate the dark web. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Google and YouTube are awesome. The Ron Burgundy Podcast. Yeah, we do too. Its really that simple. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. The NFL is very similar. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Im building up to it. Theyre all looking for internships. You have a mass-reach medium. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Will Ferrell was like, Please, please stop running so many ads, but it worked. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. Ive always thought about it. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. The culture is not preserved; the nimbleness is not preserved. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Think about that for a second. Eighty million Americans a week listen to podcasts. This changed everything for podcasting. People trust podcast content more than they trust what they see on social media by like 60 percent more. Its a massive amount of the stuff we take in and that we call the media. The short answer is, no, were growing. Its not a huge focus for us. This is like a $1,000 CPM host-read ad right here. Facebooks interest has grown and waned and grown a bit on podcasts. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. The core fundamental, pretty consistent business model of podcasting is a rev share model. 2023 Big Money Players and iHeartPodcasts. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. The things youre describing dont always happen, right? Its back to the org chart a little bit with this. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Broadcast radio is a mass-reach medium still today. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Ron Burgundy! Join America's favorite . If you can never get enough true crime Congratulations, youve found your people. Heres a funny anecdote. Conal Byrne is the CEO of iHeart Digital. If there are principles that I try to remember once a week or so, its probably those three. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . We are an obsessively, widely distributed content company. Ill give two answers. On the other side of the business, you own the distribution. These are objective truths. Big Money Players and iHeartPodcasts. Also, the medium was exploding. Youve never bought downloads to run game ads? Its called Hot Pod, written by our very own Ariel Shapiro. The truth is, audio all-up is a third of all the media we consume. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. What is your framework for making decisions? Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. All of our attention is on audio now because of podcasting. But that maverick approach has included some controversial steps as well. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. They do it like an hour a day. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. We realized that maybe our greatest asset was the people who worked there. The newest mass-reach media just happened, and it is called podcasting. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook.